One Simple Improvement Can Explode Your Clinic’s Monthly Revenue – for Life
Shocking News: Your Competitors Are Stealing Your Patients, and You’re Letting Them!

Jason from Ontario was shocked when he found out how many patients he was letting run off to his competitors. What was most surprising though, was how easy a problem it was to fix. Watch how Jason did it.

How to Stop Letting Your Competitors Scoop Up Your Dropped Patients

Jason believed what you probably believe too – that his front desk team were answering almost every call that came in to his clinic. 

What he discovered was that his clinic was actually answering the phone the same as most other clinics. He was only answering 74% of his incoming calls. Again, this is a pretty typical number. Our data has consistently revealed that about 30% of calls to clinics like yours get put on hold or go to voicemail. 

This is how your competitors are stealing your patients. Because your competitors pick up the phone for new patients who got a voicemail when they called you first. Who leaves voicemails anymore? Especially someone with a medical problem they called YOU to help them fix!

So when no one answers, they go look for someone else. If you had just answered the phone – that’s literally all it would have taken – that patient would be booking an appointment with you instead of your competitor. 

As I often say – the money is in your phones, not your marketing.

The question is, how does your answer rate compare with your competitors? 

Your answer rate should be 95%. If yours is now 70%, and your nearest competitor’s is 80%, it doesn’t matter how much better your actual medical service is from theirs. They’re picking up the phone 10% more frequently. So they’re getting the business.

Think of it this way: If 1000 patients called you every month, and you only answered the phone 70% of the time, you’d be missing 300 calls per month. About 10% of calls to medical clinics are new patients. So that’s 30 new patients, every month, who you are basically telling, “We can’t help you now. Go try out the clinic down the street.”

What the Healthcare Marketing Gurus Won’t Talk About Can Boost Your Revenue by $15,000

Marketers want you to spend money on digital advertising and social media. They want you to grow your mailings lists, attract more patients online, and be #1 on Google search. It’s getting crazier every year.

But what they won’t tell you is that you’ll make far more revenue than you are now by doing one simple thing more often: Answer your phones.

What is one phone call from a new patient worth?

Well, do you know your average lifetime customer value? Is it $1000? $2000? Whatever it is, that’s what each of these calls you’re not answer is worth.

If you answered just 10 new patients calling per month (that’s 2-3 per week) and were able to book just half of them, that would mean $5000 - $10,000 in additional lifetime revenue – per month.

So – should you work on your marketing? Maybe. But let’s put first things first: 

Let’s find out how many calls you’re missing – your Answer Rate. Once you know that, you can work on increasing your rate by answering your phone more often. And after that, maybe, with all the new revenue you’ll be earning, you can start thinking about new marketing you feel might be worth your investment. 

For now, stop focusing on marketing. Focus on optimizing what it’s already producing.

The Surprisingly Simple Way to Bring In More New Patients without Increasing Your Marketing

Simply not answering your phones is costing you thousands in revenue, every single month. It’s like sitting in a leaky boat and doing nothing, even though you have a can of waterproof sealant right next to you.
Do you want to plug the easiest revenue leak in your clinic?
Then order the CallGrader test.

How The CallGrader Test Works

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Step 1

Get Mystery Shopper Calls

Our automated system randomly calls your clinic over the 3-4 week testing period. There is zero technical setup for you                                                                                                                  

Step 2

Your Staff Answers

When they answer, they’ll hear an automated message saying it’s the wrong number, or asking for Jane. Our system records if someone answered, and how long it took.

Step 3

Get Your Data

You’ll receive a detailed one-page report on your clinic’s answer rate and call performance with instant strategies you can use to improve your result

The best part about CallGrader is, you don’t have to do anything. And it works best if you tell no one on your team about it. You want to get truly raw data for what’s happening now – what’s normal for your clinic.

The CallGrader is like clinical troubleshooting. You already know you’re missing out on revenue from new patients. But it’s not clear where the leak is. 

You can’t fix a problem until you know the cause. 

Maybe you suspect your phone answer rate. Maybe you suspect something else. Maybe you have no idea.

With the CallGrader, you can rule out the single most common cause of lost revenue. And even if you learn your answer rate defies the averages and is already above 90%, now you’ll know it, and can commend your staff for their excellent work – with data to prove it. 

And to be clear, CallGrader isn’t meant to ‘spy’ on your staff or as a way to make them look bad or blame them for lost revenue. Remember – a 70% answer rate is the industry average. So, it is normal to have a terrible answer rate. 

If you can get your rate to where it should be – 95% or higher – it won’t be long before you become the star clinic in your region. Your staff will share in the joy of this achievement as much as you will.

CallGrader is a training tool, and if you use it positively, as a means to train your staff, they will love it because the results are measurable. Now, clear goals can be set and met.

How Other Clinics Reacted to their Call Grader Results

Roger, Owner of Chirocare

I can’t believe this whole time my gut feeling was telling me that my team was doing a great job with answering the phones.

Charlotte, Owner of Maximum Potential

I shared the answer rate at my last staff meeting and I was actually surprised at how responsive everyone was. They wanted to learn how to improve it.

Paul, Owner of Body Restorations

This test made me realize my front desk is really my sales team.  Now I use this test for all new hire training to help me with my staffing changes.

Advice to Clinic Owners Whose Phones Don’t Get Answered 30% of the Time – from a Clinic Owner

How many more patients could you be helping?

Over the last 15 years, I built three multi-million dollar healthcare businesses, and owned a bunch of clinics. 

But getting there was not easy. I had no business training. I knew nothing about marketing, leadership, finance, call centers, and all the other tasks you have to do besides caring for your patients – which is the reason we all started this thing in the first place.

One time, I lost my best clinician, and he took all his patients with him. I was afraid I’d become yet another clinic that would have to shut its doors. 

I had to find a way to get new patients fast, so I doubled down on digital marketing. I was miserable. I hated everything about it, because online marketing trends just keep changing, so as soon as you get something in place, it’s outdated. I spent tens of thousands on web development, online ads, SEO, and so much more. 

But no matter how much I spent, I wasn’t getting enough new patients to justify the expense. It wasn’t worth it. I was fuming – “Why doesn’t marketing work for health businesses??”

I was wrong. It was working.

One day, a friend of mine called to say he’d been trying to book an appointment at my clinic. He said he had called my clinic four times. The first two times – no one answered. The third time – he was put on hold. Three calls, and no one helped him! 

I was floored. 

I realized my marketing was working – just like yours probably is. The problem was, I hadn’t trained my front desk people how to answer phones. 

I was losing new patients who were ready to pay. If I could just pick up the phone when they called, it would revolutionize my clinics. Once I figured out a simple phone intake system that worked, that’s exactly what happened.

All the hard work I went through has brought you to me in this very moment, because you have the same problem I had:

You’re missing calls from new patients who have already decided they want your service! Maybe even more calls than I was missing. 

With CallGrader, you’ll know how many calls you’re missing. And once you know your answer rate, you’ll be able to do something about it.

Watch What This Office Manager Does After Confirming Her Gut Feeling about Her Clinic’s Answer Rate

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Listen to this Clinic Owner Who No Longer Puts Blind Faith in His Phones

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By This Time Next Month You Could Have an Ever-Increasing Stream of New Patients with No New Marketing

As you’ve already seen, the amount of lifetime revenue just waiting to be answered on your phones is nearly limitless. If your clinic were to implement a strategic and deliberate plan that sustains a 95% answer rate over a period of 10, 20, 50 years, you would see hundreds of thousands, if not millions of dollars of revenue.

How much is that worth to you?

To set up a reliable and statistically sound mystery shopping plan yourself would take a ton of work. You’d have to find reliable people, set up times for them to call, and do all the logistics. It would be very costly in terms of time and money.

With Cal Grader, we do it all for you, and it’s completely automated so there’s no risk of a person forgetting to call or messing up the data. 

So how much is this worth? Normally, I charge $250 for the Call Grader. When you think about the new lifetime revenue spread out over the rest of your career and beyond, $250 is the steal of the century. CallGrader has better ROI than the most perfect marketing system in the universe could achieve. The money is in your phones, not your marketing.

But today, I’m offering it to you for just $20. 

For less than your clinic’s monthly phone bill, you will have the answers you need to explode your clinic’s revenue without spending a single cent on new marketing. 

This Is the Moment When You Could Have Trained Your Front Desk Team to Get More Revenue from the Phones

Free Bonus – Front Desk Script Training Toolkit ($297 value)

Once you know your Answer Rate, then what? How do you get it up to 95%?

The CallGrader report will give you some proven strategies you can start using immediately. But training people isn’t always easy, right? That’s why I’ve decided to include my Front Desk Script Training Toolkit, absolutely free, to thank you for using the CallGrader.

This step-by-step guide will help your staff effectively answer their phones. You can expect to see your call booking rate climb by 5%, 10%, maybe even 15% as they hone their skills through this training.

This training is so good, I almost didn’t include it here. But I’ve been in your shoes, and I know what it’s like to get to the place of success you’ve already worked so hard for.

With this free training toolkit, you won’t just have the CallGrader. You’ll also ensure your staff is able to implement the new plan for improving their Answer Rate and booking more patients.

The Clinics that Buy the CallGrader Will End Up with Your Patients

For just $20, you can cut your previous losses and turn them into gains. 

And in case you’re wondering, there is no catch! The Call Grader is a one-time purchase that empowers you with your real answer rate data, and the strategies to increase it from where it is now up to 95%.

So why do I charge so little? 

A few reasons:

1) It’s my way of saying thank you to my loyal CallHero subscribers and helping me build a community of successful clinic owners.

2) I’ve been in your shoes. You saw my story earlier. I wish I had tools like the CallGrader when I was struggling to survive. I want to save you the years of hard work I spent trying to figure all this out.

3) When you see how awesome this product is, you might decide to buy more stuff from me later to help your clinic even more. But to be clear – there is NO obligation to do so. This is a one-time purchase.

4) I’m just tired of all the marketing advice out there. You don’t need most of it. I’m an operations guy, not a marketing guy. I want stuff that increases revenue and just works without needing to do more marketing. CallGrader is perfect for this.

The only reason I can think of for why someone wouldn’t want this is if you are at peace with not knowing how often your phones are actually being picked up, and how much revenue you’re missing as a result. If you don’t want to know the reality, then you won’t like CallGrader.

But for just $20, and with no technical anything to set up, there’s just no reason not to order a test for your clinic. But even if there is a reason, here’s why you don’t need to worry:

Here is My “You’ve Gotta Be Crazy” Guarantee

I know you’ll be thrilled with the CallGrader test. That’s why I guarantee it, 100%. 

If you’re not happy for any reason, I’ll return your $20 fee and let you keep your report and the instant call performance growth strategies, as well as your bonus Front Desk Training Toolkit.

Just email me or call the number on your receipt and I’ll return your money with no questions asked. 

Sound fair? 

This Is Truly A Limited Offer...

Get Your CallGrader Test Now for Just $20...
Before we Increase the Price Back to $250

Thanks for taking the time to read this letter, and I look forward to sending your CallGrader results soon!

Rick Lau

PS.  In case you’re one of those people (like me) who just skip to the end, here’s the deal:

Right now thousands of medical clinics like yours could swell their revenue with no new marketing, but will instead keep losing new patients to other clinics.

The easy-to-fix reason?

They only answer their phones 70% of the time, on average. And with 10% of calls being new patients, your clinic is missing out on new revenue that is literally calling you on the phone. 

Just by increasing your answer rate up to 95% where it should be, you’ll set yourself apart from all the other clinics, and explode your revenue. 

How can you find out how you compare to other clinics?

Get the CallGrader test (normally $250) for just $20. It will randomly call your clinic over the next 3-4 weeks, and send you a report on your data. You’ll know your answer rate. 

And – once you know your rate, to help you improve it I’ve also included a Front Desk Training Toolkit bonus ($297 value), absolutely free.

There’s no catch, no gimmick, and no obligation to buy anything more. You are not signing up for any trial memberships or programs. This is one-and-done.

And, if you don’t love the CallGrader test, I’ll even refund your $20, and you can keep your data report, the call performance growth strategies I’ll send with it, and the bonus Training Toolkit.

So – click the button and see if your Answer Rate is as good as the other clinic down the street. You won’t regret it.