Attention: Physical Therapists, Chiro, Doctor, or Dentist Clinics...

FACT: The Top Clinics Book 47% More New Patients Than The Average Clinic From The Same Number of Calls

 Take the FREE Call Grader Test  and we'll send you personalized information about how you can get close to that.

3,017 clinic owners have already taken the test

After owning an $83 million a year Physical Therapy and Chiropractor clinic.. and owning a network of 127 clinics....

I discovered that Clinics don't have a marketing problem.

They have a front desk problem.

Your front desk is the entry point into your business.

What your front desk says on the first call determines whether they book with you or your competitor down the street and how many of those actually show up for their appointment.

For example, Dee a Physio increased her show-up rate from 75% to 96% just by changing what her admin says on the first call.

You see we've analyzed over 2 million calls at over 1800 clinics across Australia, UK, Canada and the U.S who use our Call Hero software.

From Physical Therapy, Chiropractor, Doctor, and Dentist clinics.

So we have the data to know why a patient books and why they don't. And what phone scripts are working right now to save lost patients.

  • And the results we found were shocking...

The average clinic has a dismal booking rate of just 60%. And an answer rate of just 70%.

The top clinics are booking 85-90% even when many of them charge more than their competitors. And have an answer rate of 95%.

That’s the difference between a marketing campaign that’s failing miserably and one that generates a consistent and predictable flow of new patients profitably.

Let me prove it to you…

One of my clients was spending $1000 on advertising.

It generated 20 new patient phone calls.

They answered 14 of them – 70%.

And booked 8 of them – 60%.

  • The cost per new patient was $125.

Then they tweaked what their front desk said on the first call based on the Call Grader Test and became more efficient at answering the phones.

Spent $1,000 again on advertising and got 20 new patient calls.

Answered 19 of them – 95%.

Booked 15 of them – 80%.

  • Now their cost per new patient is $67.

That’s half the cost to acquire a new patient and 47% more new patients! Going from wasting their hard-earned marketing money to profitable on the first visit. And it gets even better…

Say your lifetime patient value is $500 (a conservative number).

That’s $7.50 back for every $1 you spend on advertising!

How much is that worth to your clinic? That’s why I’d like to invite you to take our FREE Caller Grader Test done by a professional mystery caller to ensure your front desk gets the first call right.

After the Call Grader Test, you and your front desk will know how to convert even more callers into patients -- especially those on the fence --- through ultra-casual short conversations. Just like the top clinics do.

In fact, clinic owner Jamie had no idea how his staff was doing on the phones. After implementing what he learned from the Call Grader Test...he added an extra $15,000.00 per month to his clinic.

It's a $15,000.00/month lift almost instantly.

- Jamie Grimes,  Synergy Health

Here’s What Others Are Saying About The Call Grader Test…

It's nice to know where you can improve and where you are at because before you really just have a feeling. So it's nice to have that confirmed.

Jamie Smith

ABC Physical Therapy

I feel like my front desk is doing ok on the phones, but I also know there is always room for improvements and I want to find out where

Dr Tracey Wong

Coast Chiropractic & Wellness


I signed up because I have no idea what is going on over the phones, I can’t hear them while I am in the clinic

Becky Martins

Maple Dental Center

Here’s How It will work:

  1. 1
         A professional mystery caller will call your clinic and pretend to be a patient (your staff won't know it's a test).
  2. 2
         They will then grade the call based on Call Hero's 19 Point Perfect Call checklist. 

After the test, you will get a transcript of the entire call with highlights on where you can improve. Also, your Call Hero coach will break down the entire call for you word for word on what they did right, need to improve on, and give you practical tips you can implement the very next day to boost your booking rate.

Plus you’ll get 9 fool-proof phone scripts we seeing killing it right now from over 2 million phone conversations we’ve analyzed so you can save lost appointments… without being salesy.

For example, it's too expensive. I'll call you back/let me think about it. That time doesn't work for me. Do you offer (XYZ service) and more!

Not only that, you’ll learn the secret to getting your front desk to buy in so they actually implement. This is the exact strategy I used to get my 1400 employees to buy in at my 127 clinics.

Why Are You Giving All This Away For FREE?

Normally we charge $199.00 for this but we found that clinic owners, managers, and executives who got this test were so thrilled with the results they achieved after implementing what they learned... that a good percentage of them ended up becoming customers. So we got more customers by giving it away for free than charging for it. It's a win-win for both. However, there’s no obligation.

Don't leave profits on the table by neglecting the first call.

Get your FREE Call Grader Test and Phone Scripts Playbook now by clicking the button below. Then just fill out the short form. After, the Call Grader Test will start within 24 hours (or next business day if on weekend). You don’t have to do anything. You'll get your results within one business day after the test starts so you can start saving lost appointments in as little as 3 days from now.

3,017 clinic owners have already taken the test

We have scripts in place that our team is clearly not using which is good to know.

Wendy Fisher

Momentum Physical Therapy

I love the checklist idea to train my team. We have tried scripts in the past and they never seem to use them. A checklist is much more simple and easy to adopt.

Sara Lewis

Alpine Massage

It's really helpful seeing these conversations transcribed in writing, it highlights where we are struggling.

Dr. Chris Singh

Agile Chiropractics

About Rick Lau 

Rick created an $83 million a year Physical Therapy and Chiropractor clinic. Plus owned a network of 127 clinics with over 1400 employees. He is the founder of Call Hero which has analyzed over 2,000,000 phone calls at over 1800 clinics across the U.S, UK, Australia, and Canada. Giving him access to more data on why patients book and don’t than anyone else has. 

Also he is one of the most sought-after mentors for clinic owners in Canada and USA where he helps owners double, triple, and even quadruple their profits by optimizing their clinic operations using his proven systems and leadership strategies.

Hosted the largest clinic owner summit in Canada, Accelerate Live, before the pandemic.

And start saving lost appointments in as little as 3 days.